"The App Store provides a frictionless distribution network that levels the playing field for individual and large developers of mobile applications. We provide every developer with the same software that we use to create our own iPhone applications. The App Store offers an innovative business model that allows developers to set their own price and keep more (far more in most cases) of the revenue than traditional business models. In little more than a year, we have raised the bar for consumers’ rich mobile experience beyond what we or anyone else ever imagined in both scale and quality. Apple’s innovation has also fostered competition as other companies (e.g., Nokia, Microsoft, RIM, Palm and Verizon) seek to develop their own mobile platforms and launch their own application stores."
This statement from Apple about the App store really highlights what its all about. For Apple it was a way of enriching their hardware experiences, however, at the same time they created a whole new market in the games industry, which for designers meant there was a fresh playing field. As well as this Apple allowed designers to use their own software for creating Apps meaning that the playing field was equal for new indies up to big development companies. For me this is a really important statement from Apple for a number of reasons, firstly it stirs me on to continue research into Apples entrance into the game market. As well as this, the statement also gives me hope for my own work. It makes me realise that I could become an indie developer and would have the same chance of being successful as any big company. Finally I want to also go on to look at the development tools for Apps that Apple offers and see if they would be of any use to me in developing my demo.
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